How Mike’s Construction Company Scaled from $50K to $370k in Monthly Revenue Using TikTok Advertising

Chris Campbell

8 min read

In business, doing “pretty good” is often the enemy of greatness. That’s exactly where Mike found himself. His local contracting business had a solid reputation, pulling in $3M annually through word-of-mouth referrals and Google Ads. Not bad, right?But here’s the thing: "pretty good" doesn’t last forever. Growth plateaus. Competition catches up. And if you’re not adapting, you’re falling behind. where we stepped in.Let me break down exactly how we helped Mike double its revenue and crush the competition using TikTok ads and User-Generated Content (UGC).

The Problem: Stuck in the Past

Mike was thriving—on the surface. But the cracks were starting to show:

Over-Reliance on Referrals: Referrals are great, but they aren’t scalable.
Saturated Google PPC Market: Google Ads delivered an 8-to-1 return on ad spend (ROAS), but lead costs were climbing, and Mike was just one of many contractors fighting for the same eyeballs.
No Differentiation: In a sea of local contractors, Mike struggled to stand out.

Mike was a master of his craft—his projects spoke for themselves. But marketing? That wasn’t his strong suit. He knew he needed help, and fast.

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The Solution: Enter TikTok Advertising with UGC

When Mike partnered with us, we tore up the old playbook. No more dumping money into saturated Google PPC. No more playing the same game as everyone else.

Instead, we brought Mike into the new era of marketing with TikTok advertising powered by User-Generated Content (UGC).

Here’s what we did:

Hyper-Targeted Zip Codes: Forget broad targeting. We focused on zip codes where Mike’s ideal clients lived.
Authentic UGC Video Ads: We ditched polished, boring commercials and sourced real, story-driven videos from content creators.
Storytelling in Ads: Instead of selling features, we showcased transformations—like turning a cracked driveway into a homeowner’s dream.
Cost-Effective Campaigns: We managed TikTok ads strategically to maximize ROI while keeping costs low.

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Why TikTok and UGC Work

Here’s the truth: People don’t trust slick corporate ads anymore. They want authenticity. They want to hear from real people, not your logo.

That’s what UGC delivers. It’s raw, relatable, and exactly what TikTok’s audience eats up. Combine that with TikTok’s insanely underpriced attention, and you’ve got a recipe for high-quality leads at a fraction of the cost.

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The Results: Numbers Don’t Lie

Within 90 days, the results for Mike were game-changing:

Revenue Growth: Monthly revenue skyrocketed from $300K to $600K.
Cost-Per-Lead (CPL): Dramatically reduced compared to Google Ads.
Return on Ad Spend (ROAS): TikTok ads delivered a jaw-dropping 66-to-1 ROAS. For every $1 Mike spent, they made $66 back.

To put it in perspective:

Google Ads ROAS: 8-to-1.
TikTok Ads with UGC ROAS: 66-to-1.

The math speaks for itself.

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The Transformation

Before working with us, Mike was doing “good enough” but was stuck in a crowded market. After implementing TikTok ads and UGC, they didn’t just scale—they dominated.

Here’s what we achieved:

Took revenue from $3M to $5M annually.
Generated more leads than ever before at a fraction of the cost.
Positioned Mike as the go-to contractor in their market, attracting high-value clients effortlessly.

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Conclusion: The New Way to Market Your Local Business

If you’re a local business owner—whether you’re a contractor, medspa, or hair clinic—it’s time to wake up. The old way of marketing isn’t cutting it anymore.

Google Ads, word-of-mouth, and SEO might have worked in the past, but if you want to scale and dominate, you need to get with the times. TikTok ads and UGC are the new way.

Mike didn’t just adapt—he thrived. And you can, too.

Ready to Level Up?

If your marketing feels stuck and your competition is eating your lunch, let’s talk. We’ll craft a custom strategy to help you dominate your market just like we did for Mike.