How Ben’s eCom Brand Exploded from $100K to $2M Per Month with TikTok Ads and UGC

Chris Campbell

12 min read

Let’s be real—most eCommerce businesses get stuck at some point. You hit a plateau, your ads stop performing, and the competition starts eating your lunch. That’s exactly where Ben found himself. Ben had built an impressive brand with patented supplements and superfood products like his popular mushroom coffee. His Shopify store was pulling in $100K a month, fueled by Google PPC. But even with great branding and a killer product, the cracks started to show: rising ad costs, saturated markets, and declining ROAS. Ben was doing good, but good wasn’t enough. He wanted to dominate. That’s when he came to Grit & Gains Media, and we took his business to levels he didn’t even think were possible.

The Problem: Growth Stalled, Ads Failing

Ben was passionate about his formulas and invested a lot of his own money to make them the best in the game. But no matter how much he spent, he kept running into the same problems:

Ad Fatigue: His Google PPC ads were bleeding money with diminishing returns.
Market Saturation: Competing products flooded the market, driving up costs and making it harder to stand out.
Growth Plateau: He couldn’t break past $100K per month, no matter how hard he pushed.

Ben knew he needed a game-changer. He needed something fresh, bold, and different.

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The Solution: TikTok Ads + UGC

When Ben partnered with us, we didn’t tweak his old strategy—we threw it out entirely. We brought him into 2025 with a system designed to dominate: TikTok Ads and User-Generated Content (UGC).

Here’s how we changed the game:

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1. Platform Pivot

First, we got Ben off the sinking ship that is Google PPC. TikTok isn’t just for teenagers—it’s the most underpriced attention in the market right now. While everyone else was battling it out on Google and Meta, we carved out a lane for Ben on TikTok, where the competition was nonexistent.

2. UGC That Builds Trust

Polished product videos? Dead. We sourced real TikTok creators to create authentic, homemade videos that showcased their experiences with Ben’s products.

Instead of some overproduced slow-motion shot of a coffee cup, we had creators talking about how Ben’s mushroom coffee helped them stay focused and energized all day. No scripts. No gimmicks. Just real stories that resonated with the audience.

And guess what? It worked.

3. TikTok Shop Integration

Here’s the beauty of TikTok Shop: customers don’t even have to leave the app to buy. We integrated Ben’s products directly into TikTok Shop, creating a seamless buying experience. No distractions. No extra clicks. Just sales.

4. Shopify Traffic Boost

On top of that, we ran targeted TikTok ads that funneled high-converting traffic to Ben’s Shopify store, turning his site into a revenue machine.

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The Results: $100K to $2M in 8 Months

The results speak for themselves:

Within 45 Days: Revenue jumped from $100K to $300K per month.
After 8 Months: Sales exploded to $2M per month.
TikTok Shop Sales: Over $100K came directly from TikTok Shop within the first 45 days.
ROAS: A mind-blowing 20-to-1 ROAS on TikTok Ads.

Key Metrics:

1,000% growth in sales within 12 months.
Ben’s personal income 10x’ed while we handled all the marketing.

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The Transformation: Freedom to Focus

This wasn’t just about growing Ben’s business—it was about changing his life.

Before working with us, Ben was grinding, trying to juggle everything: product development, ad campaigns, customer service—you name it. Now? He’s free to focus on what he loves:

Crafting new formulas.
Innovating new products.
Traveling the world while his business runs on autopilot.

“Chris and the team at Grit & Gains Media have been crushing it. The best marketing decision I ever made. The ROI has been insane on the numbers side. This is just the beginning.” – Ben H.

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Why This Strategy Works

Here’s why our system is dominating in 2025:

1. UGC = Authenticity

People don’t trust glossy ads anymore. They trust real people sharing real results. UGC cuts through the noise and builds instant trust.

2. TikTok = Underpriced Attention

Google and Facebook are oversaturated and overpriced. TikTok gives you massive reach, better targeting, and a lower cost per lead.

3. Seamless Buying with TikTok Shop

TikTok Shop eliminates friction, letting customers buy directly within the app. More convenience = more sales.

Conclusion: Stop Playing Small

Ben didn’t just grow his business—he took it to the next level. With TikTok Ads and UGC, he went from stuck at $100K per month to absolutely dominating at $2M per month.

Here’s the reality: the old way of advertising is dead. If you’re still dumping money into Google PPC or trying to make flashy commercials work, you’re wasting time and burning cash.

The New Way is here. It’s bold. It’s authentic. And it’s built for businesses ready to scale.

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Are You Ready to Dominate?

If you’re tired of being stuck, watching your competition win while you grind harder for fewer results, it’s time to act.

Contact Grit & Gains Media today. Let’s craft a strategy that puts you ahead of the pack.

This is Chris Campbell, and we don’t just grow businesses—we transform them. Let’s get to work.