How to Scale Your Roofing Business to Six Figures a Month with This Simple Marketing Strategy

Chris Campbell

8 min read

Have you ever looked at your advertisements and wondered, why aren’t these working? If you’re a local roofing contractor, remodeler, or any kind of home services business, chances are, you’re using outdated methods that are burning your budget and not bringing in real customers.I’m going to show you the exact blueprint I used to scale a roofing client to multiple six figures a month using a simple yet powerful strategy that generates high-quality leads—without competing in the red ocean of paid leads.

The Problem with Traditional Lead Generation

Most contractors rely on lead-generation services like Angie’s List, HomeAdvisor, or third-party lead sellers. The issue? Those leads are shared. You’re competing with 5, 10, or even 15 other contractors, all fighting to be the cheapest. It’s a race to the bottom where the lowest bidder wins—meaning less profit, lower margins, and wasted time.

Forget that. You need your own lead machine.

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The Game-Changing Strategy: TikTok Ads & UGC Content

Instead of relying on saturated lead services or traditional ads, we took a different approach: TikTok Ads + User Generated Content (UGC).

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Why TikTok?

Most roofing companies don’t even think about TikTok. That’s a mistake. TikTok allows you to:

Target hyper-local zip codes for highly relevant leads.
Use video-based storytelling to build trust with homeowners.
Capture customers who aren’t actively searching but are open to remodeling or roof repair.

The best part? Your competition isn’t doing this yet.

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Step-by-Step Blueprint for Scaling Your Roofing Business with TikTok Ads

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Step 1: Create UGC-Style Video Ads

Forget high-production commercials. The key to success on TikTok is UGC-style videos—simple, raw, and authentic content that blends into the platform.

What makes a great TikTok ad?

✅ A strong hook in the first 3 seconds. (Example: “Did you know 60% of roofs in [city] have storm damage?”)✅ A real person speaking, either a homeowner or contractor.✅ A storyline showing the problem and transformation.✅ A call-to-action (CTA) directing people to book a free quote.

These ads don’t feel like ads. They feel like native content, making them far more effective.

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Step 2: Target Local Zip Codes for Hyper-Local Leads

TikTok’s ad platform allows you to target specific zip codes, neighborhoods, or cities—so you can run ads only where you want jobs.

Example Targeting:

Demographics: Homeowners, 30-65 years old
Location: Specific zip codes in your service area
Interest Targeting: Home renovation, DIY, real estate, storm damage awareness

By targeting hyper-local areas, you generate exclusive, high-intent leads instead of fighting over cold leads from a database.

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Step 3: Send Traffic to a Simple Lead Capture Page

Your ad should lead to a high-converting landing page (not your website’s homepage). The page should:

Explain the offer (Free Roof Inspection, Limited-Time Discount, etc.).
Show social proof (Customer reviews, before-and-after pictures).
Collect name, phone, and email for instant follow-up.

A well-optimized page ensures you convert clicks into booked appointments.

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Step 4: Follow Up Immediately

Leads from TikTok are hot, so fast follow-up is critical.

✅ Call within 5 minutes – The faster you respond, the higher the close rate.✅ Send automated texts/emails – Confirm their request and remind them of their appointment.✅ Use a simple CRM – Track leads, automate responses, and schedule follow-ups.

This process ensures you never let a potential customer slip away.

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Case Study: $370,000 in One Month from TikTok Ads

One of my roofing clients was struggling, making around $50,000/month. He had tried Google Ads, Facebook, and SEO with little success. Here’s what happened when we switched to TikTok Ads + UGC:

Month 1: $125,000 revenue
Month 2: $248,000 revenue
Month 3: $370,000 revenue (80% from TikTok leads)

All from simple, low-budget videos targeting the right audience. His business went from barely scraping by to multiple six figures per month—predictably.

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Why This Strategy Works (And Will Work in 2025 & Beyond)

✅ TikTok is the most cost-effective ad platform right now.✅ UGC videos feel native and get higher engagement.✅ Hyper-local targeting brings in highly relevant leads.✅ Direct lead capture ensures you OWN your leads (not a third party).

Most contractors are stuck using old-school marketing methods that no longer work. Marketing is constantly evolving, and if you’re not adapting, you’re falling behind.

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How to Get Started (And Scale Your Roofing Business Now)

If you’re tired of:❌ Wasting money on HomeAdvisor or Angie’s List❌ Competing for cold leads with 15 other contractors❌ Running overpriced, ineffective PPC ads

Then it’s time to switch strategies.

1️⃣ Start making UGC-style videos – Show before/after results, tell a story, educate homeowners.2️⃣ Run hyper-local TikTok ads – Target zip codes where you want jobs.3️⃣ Capture leads directly – Send them to a high-converting landing page.4️⃣ Follow up fast – Call, text, and book them for an inspection.

If you do this, you can scale your roofing or contracting business to multiple six figures a month—just like my client did.

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Need Help Implementing This Strategy?

If you want my exact ad blueprint, landing page templates, and video scripts so you can plug-and-play this system into your business, book a call below.

Don’t wait until your competitors catch on. The time to dominate your market is right now.