eCommerce Brand

How This eCommerce Brand Skyrocketed from $100K to $2.1M per Month with TikTok Ads and UGC Videos

The Problem: Ad Fatigue and Market Saturation

Ben isn’t your average eCommerce entrepreneur. He’s the mastermind behind a patented line of supplement stacks and superfood products like mushroom coffee. His passion for his formulas and attention to branding helped him grow his Shopify store to $100K per month using Google PPC. But despite his initial success, Ben hit a wall.

Client

Ben H.

Deliverables

Paid Socia Media

The Solution: TikTok + UGC (User-Generated Content)

When Ben partnered with Grit & Gains Media, we introduced him to a completely new approach—leveraging TikTok Ads and UGC to break through the noise and capture a whole new audience.

Here’s What We Did:

  1. Traffic Redirection:
    We ran TikTok ads that not only drove traffic to Ben’s TikTok Shop but also sent high-converting leads to his Shopify store.
  2. Platform Pivot:
    We moved away from overcrowded Google PPC and introduced TikTok as a fresh, untapped platform.
  3. User-Generated Content (UGC):
    Instead of polished product videos, we created authentic UGC—content from real TikTok creators sharing their honest experiences with Ben’s products. These videos felt raw, relatable, and perfectly aligned with TikTok’s audience.
  4. TikTok Shop Integration:
    We capitalized on TikTok Shop, allowing users to purchase directly within the app, reducing friction and boosting conversions.

The Results: Insane Growth and Unmatched ROI

  • ROAS: Achieved a staggering 20-to-1 ROAS on TikTok Ads.
  • 45 Days: Revenue exploded from $100K to $300K per month.
  • 8 Months: Sales skyrocketed to $2M per month.
  • TikTok Shop Impact: Over $100K in sales came directly from TikTok Shop within the first 45 days.

Key Stats:

  • 1,000% growth in sales within 12 months.
  • Ben’s personal income 10x’ed while we handled the marketing.

"The results speak for themselves. Grit & Gains Media took our e-commerce brand to a level we couldn’t even imagine. Their performance-based approach meant they were invested in our success."

Ben H, Founder

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